'We are social-cultural beings, and our inner-heart motivations are profoundly shaped by the human communities in which we are embedded. In the course of expounding a biblical text the Christian preacher should compare and contrast the Scripture's message with the foundational beliefs of the culture which are usually invisible to people inside it, in order to help people understand themselves more fully. If done rightly it can lead people to say to themselves, Oh, so that's why I tend to think and feel that way. This can be one of the most liberating and catalytic steps in a person's journey to faith in Christ.'
Timothy Keller, Preaching: Communicating Faith in an Age of Scepticism, p.21
