'Reading text is a linear progression where one idea follows another like the news crawl at the bottom of a television screen. On the positive side, this gives a writer significant control of the step-by-step process through which a reader accesses ideas. On the downside, only one thought can be presented at a time.The remainder of the author's composition is either receding into the netherworld of memory or invisibly waiting in the wings for its moment on stage. In contrast, a craft object, is a collage in which many pieces and levels of information are read in relationship to each other in the present...A craftsman cannot control a respondent's path through this information as tightly as as an author, but the craftsman has the advantage of making complex structures of information simultaneously apparent. His picture is worth the proverbial thousand words.'
Peter Korn, Why We Make Things & Why It Matters, p.64.