'The essence of ideological statements is that, unless our political senses are developed, we will fail to spot them. Ideology is released into society like a colourless, odourless gas. It is embedded in newspapers, advertisements, television programmes and textbooks - where it makes light of its partial, perhaps illogical or unjust take on the world; where it meekly implies that it is simply stating age-old truths with which only a fool or maniac would disagree.'
Alain de Botton, Status Anxiety, p.214.
