'A careful reading of the Old and New Testaments shows that idolatry is nothing like the crude, simplistic picture that springs to mind of an idol sculpture in some distant country. As the main category to describe unbelief, the idea is highly sophisticated, drawing together the complexities of motivation in individual psychology, the social enviornment, and also the unseen world. Idols are not just on pagan altas, but in well-educated human hearts and minds (Ezekiel 14). The apostle Paul associates the dynamics of human greed, lust, craving, and coveting with idolatry (Ephesians 5:5; Colossians 3:5). The Bible does not allow us to marginalize idolatry to the fringes of life. All too often it is found on center stage.'
Dick Keyes 'The Idol Factory' in Os Guinness & John Seel (Eds.), No God but God: Breaking with the Idols of Our Age, p.31.
