'As this temptation wages war on us right now, the first step we need to take to break its power is to recognize what the appetites were there for in the first place. And that means recovering a sense of who you are apart from what you want. The world around you defines you in terms of what you want. The advertising world sees you as a consumer, defined by your buying power and product preferences. Beyond that, other forces would seek to define you by your appetities themselves. If you want to drink, you're a drunk. If you want to have sex, that's your "need" and you must "be true to yourself." And so it goes. But you don't live by bread alone. You are not what you want.'
Russell D Moore, Tempted and Tried, p.72.
