'It should also be known that good spiritual directors desire to please others, but this is to lead their neighbors by the sweetness of their own character to an affection for the Truth. It is not because they desire to be loved, but instead because they use affection for themselves as a sort of road to introduce the hearts of their audience to the love of the Creator. For it is certainly difficult for a preacher who is not loved, regardless of how well he speaks, to be heard. The one, then, who is set over others should study how to be endearing so that he may be heard, but not so that he can be loved for its own sake.'
Gregory the Great, The Book of Pastoral Rule, p.76.