'...when we distill the gospel message and embed it in the form of the mall, while we might think we are finding a fresh way for people to encounter Christ, in fact the very form of the practice is already loaded with a way of constructing the world. The liturgy of the mall is a heart-level education in consumerism that construes everything as a commodity available to make me happy. When I encounter "Jesus" in such a liturgy, rather than encountering the living Lord of history, I am implicitly being taught that Jesus is one more commodity available to make me happy. And while I might eagerly want to add him to my shelf of stuff, we shouldn't confuse this appropriation with discipleship.'
James KA Smith, You Are What You Love, p.76.